Video IS the leading marketing tool.
Nowadays, it's almost impossible not to have been sold to, marketed to or advertised to through video. TV adverts are the more common type of video marketing but with the rise of social media platforms like TikTok and Instagram, users and businesses have been utilising video to get their messages to potential consumers across the world.
In 2019 the demand for video was up 95% as people started to see the benefits of advertising through video content. So how would your business benefit from this type of media?
It's 5x quicker than reading a block of text
We've all been there, we're presented with a big wall of text, (yes, I know just like this one, sorry), and we're instantly put off. In today's fast-moving, chaotic world, we don't have time to sit and read a long piece of writing. We want to be told the best parts and how we can benefit - that's it. The answer could be shortening your content but the issue is you might lose some of the key facts you want a visitor or customer to know.
Introducing video content. We speak quicker than we read, unless you're a supercomputer called J.A.R.V.I.S., so talking in a video is a much more efficient way of getting all of your key points across in a shorter amount of time.
Video retention is high
Our attention spans are falling year by year as technology advances and we're dependent on everything in everyday life becoming faster and faster. We don't want to wait around.
Video is a powerful tool to keep users interested. Don't present them with a wall of text or a brochure with 30 pages of content, craft a well scripted, carefully edited professional video that you can show to your clients. Video engagement rates are higher than all other forms of media. People like watching video content - it's readily available and provides a much better insight into a topic than a wall of text.
The most accessible form of marketing
The great thing about video content is that it can be viewed from anywhere in the world, (providing you have an internet connection or mobile data of course). You could be at a meeting or a in your office and your video will still be just as accessible.
Rather than having to explain to a customer what it is you do, send or show them a short explainer video that does the job for you. The same goes for typing out long emails outlining all the fine details about how your company can help a customer. Instead, send a link to a short explainer video.
Video is versatile
One size doesn't fit all. Everyone is different and so are their businesses. A great aspect of video content is that it can be edited specifically for your business and target markets. You want to be unique and your video should be too.
This is why at CreativePilot your business video content is crafted to your exact requirements.
FOMO
Don't get left behind and miss out on the opportunities that video marketing can bring you. Instagram has recently confirmed that it's a 'video platform' now and we've all seen the enormous numbers that TikTok brings in every day. It's clear that video does work and it works very well. Lots of businesses are starting to catch on and start their journey into video content. Don't miss out.
Interested in video content?
If you want to take the leap and utilise the best marketing tool then get in touch today and let's create your perfect video.
